The Volkswagen Sheep Commercial: Why It’s Got Everyone Talking

Hello there, my fellow car enthusiasts! The internet is buzzing about the latest Volkswagen commercial featuring an unexpected group of animals – sheep. Yes, you read that right, sheep. If you haven’t seen the ad yet, you’re in for a treat. The Volkswagen Sheep commercial takes car advertising to a whole new level by using humor and creativity to capture the attention of viewers.

Volkswagen Sheep Commercial

Since its release, the commercial has sparked conversations on social media, with many people praising its originality and sheer entertainment value. In this article, we’ll take a closer look at what makes this ad stand out and why it’s got everyone talking. So, sit back, relax, and let’s delve into the world of Volkswagen sheep.

Why The Volkswagen Sheep Commercial Is A Classic

The Creativity:

The Volkswagen Sheep Commercial is one of the most celebrated advertisements in the car industry for a reason. The car company took a chance by using a group of sheep as the main characters in the commercial, and it paid off in a big way. The unique approach allowed the brand to create a memorable and relatable campaign that stood out from other car commercials.

One of the reasons why the commercial was so innovative was the use of CGI. The sheep were given human-like personalities, and their interactions with each other were both humorous and charming. The CG animation allowed Volkswagen to create a commercial that was both surreal and believable, which helped to make the spots even more engaging.

The Emotional Connection:

Another reason why the Volkswagen Sheep Commercial is considered a classic is the emotional connection it makes with viewers. From the moment the sheep escape from their pen, viewers are immediately hooked into their adventure. The sheep, with their endearing personalities and adventurous spirit, make viewers root for them and feel a sense of excitement and anticipation.

The commercial successfully tugs at the heartstrings and leaves a lasting impression. The music, which is composed of a Scottish folk song, is perfect as it heightens the emotional impact of the commercial. The music and the charming personalities of the sheep create a magical and unforgettable commercial that has been imprinted in the minds of viewers for years.

The Impact:

The Volkswagen Sheep Commercial was a resounding success both critically and commercially. The commercial was an instant hit and was one of the most talked-about advertisements of its time. The unique combination of creativity and emotional connection not only made it a fan favorite but also helped to propel the Volkswagen brand to new heights.

The commercial helped to revitalize the brand and inject a sense of youthful fun into the company’s image. The success of the commercial was reflected in the numerous awards that it won. The commercial won awards such as Gold Clio Award in 2000, Cannes Lions International Advertising Festival in 2000, and many more.

The impact of the Volkswagen Sheep Commercial was not limited to its success. The commercial had a ripple effect that helped to change the traditional approach to car commercials. The use of CGI in the Volkswagen Sheep Commercial opened the door for more creatives to think outside the box and use new technology to create innovative advertisements.

In Conclusion:

The Volkswagen Sheep Commercial is a classic advertisement that has stood the test of time. Its unique approach, emotional connection, and incredible impact on the industry have made it one of the most celebrated commercials of all time. The Volkswagen Sheep Commercial not only helped to redefine car commercials, but it also introduced a new era of creativity and imagination in advertising.

The Volkswagen Sheep Commercial And The Power of Storytelling

Advertising has come a long way from just simply displaying a product and listing its features. Nowadays, it’s all about telling a story that resonates with the viewer on a deeper level. One such example of this is the Volkswagen Sheep Commercial, which has taken the world by storm with its innovative narrative and stunning visuals. In this article, we’ll take a closer look at this commercial and explore the power of storytelling in advertising.

The Narrative Structure:

The Volkswagen Sheep Commercial tells the story of a sheep who sets out on a journey to explore the unknown. It uses a classic narrative structure of the hero’s journey, where the protagonist sets out on a quest, faces challenges, and ultimately emerges as a victor. The commercial taps into the human psyche by presenting the sheep as the archetypal hero, representing our innate desire to break free from the monotony of life and explore the unknown.

The commercial’s hero’s journey narrative structure is broken down into various stages. In the first stage, the sheep is shown to be in the same boring routine, just like the other sheep, representing the mundanity of life. In the second stage, the sheep takes a leap of faith and jumps over a fence, symbolising the courage to leave the comfort zone and explore the world. The third stage shows the sheep facing various challenges like crossing a river and climbing mountains, representing the obstacles we face in life. The final stage shows the sheep adored and looked up to by the other sheep, representing the rewards of facing challenges and coming out victorious. The commercial’s narrative structure is simple yet highly effective, engaging viewers and keeping them hooked till the end.

The Visual Metaphors:

The Volkswagen Sheep Commercial employs stunning visuals and creative storytelling to convey its message. The commercial uses visual metaphors like the mountains, the river, and the open road to symbolise the journey of life. The sheep is used as a metaphor for the human desire to explore and break free from the monotony of everyday life. The commercial effectively communicates these ideas through its stunning visuals, with the use of beautiful landscapes and creative camera angles.

The use of colours is also highly effective in the commercial, with the use of bright colours like red and yellow to represent the excitement of exploring the unknown. The colours blue and green are used to emphasise the calmness and tranquillity of nature. The creative use of colours, combined with the stunning visuals, creates a visually appealing and memorable viewing experience.

The Takeaway:

The Volkswagen Sheep Commercial is a masterpiece in storytelling. It highlights how a well-crafted narrative, combined with innovative visuals and a catchy soundtrack, can capture the viewer’s attention and leave a lasting impression. The commercial highlights the power of storytelling in advertising and serves as a source of inspiration for marketers worldwide. This is a great example of an advertisement that isn’t just trying to sell a product; it’s trying to make its viewers feel something. This is where the real power of advertising lies, in its ability to connect with its viewers on an emotional level.

In conclusion, the Volkswagen Sheep Commercial teaches us the importance of storytelling in advertising. It shows us how a simple story, combined with stunning visuals, can captivate viewers and leave a lasting impression. Marketers worldwide can learn a lot from this commercial when it comes to creating compelling ads that resonate with their target audience. The Volkswagen Sheep Commercial has set a new standard for advertising and has proven that storytelling is the key to a successful advertising campaign.

Lessons From The Volkswagen Sheep Commercial

Out-of-the-box thinking:

The Volkswagen Sheep Commercial is a refreshing break from the traditional car commercials that feature fancy cars and their features. By featuring a group of sheep, Volkswagen has taken a different approach to market their product and create interest among their target audience. The campaign captures the attention of viewers by using characters that are unique, cute, and relatable. Thinking outside the box is essential for any business that wants to leave a lasting impression on their customers.

The importance of emotion:

The Volkswagen Sheep Commercial is a perfect example of how emotions can be used to make a connection with customers. The commercial uses a funny story with fascinating characters that elicit feelings of humor and empathy. By using these emotions, the commercial creates a lasting impression in the minds of viewers that goes beyond the product being sold. As a result, viewers are more likely to remember Volkswagen and associate positive emotions with its brand, leading to long-term brand loyalty.

Creativity sells:

The Volkswagen Sheep Commercial is a testament to the importance of creativity in marketing. A creative and innovative campaign can help a brand stand out from its competitors, increase brand awareness, and drive sales. Through this commercial, Volkswagen has differentiated itself from other car brands and created brand recall among viewers. The campaign has captured the attention of viewers through the use of creative storytelling, humor, and attractive visuals. This creativity has contributed to increasing consumer trust and loyalty in the Volkswagen brand.

The value of simplicity:

One of the standout features of the Volkswagen Sheep Commercial is its simplicity. The commercial tells a simple story of a group of sheep getting lost in the city and trying to find their way back to their farm. The storyline is uncomplicated, easy to follow, and appeals to a broad audience. By keeping the commercial straightforward, Volkswagen has successfully made it memorable to viewers. This simplicity also ensures that the focus of the commercial remains on the product and its attributes, which ultimately leads to more conversions.

Inclusivity and diversity:

The Volkswagen Sheep Commercial stands out for its inclusive and diverse cast of characters. The sheep portrayed in the commercial are not of a single breed or color but represent a broad range of diversity. The inclusion of different sheep breeds and colors promotes the idea of inclusivity, which is vital in today’s society. Volkswagen’s deliberate attempt to showcase diversity also helps improve the brand’s image and appeal to a broader audience.

The power of humor:

Another crucial aspect of the Volkswagen Sheep Commercial is humor. The commercial is cleverly written with witty punchlines and funny scenes that make viewers laugh. The humor creates positive feelings in viewers and makes the commercial memorable to them. The power of humor in marketing is undeniable as it can influence viewer’s buying behavior positively. Incorporating humor in marketing campaigns, like Volkswagen has done in this commercial, can increase brand recall among viewers and lead to increased sales.


The Volkswagen Sheep Commercial is an exceptional example of innovative and creative marketing. The commercial’s unique concept, emotional appeal, simplicity, inclusivity, and humor creates a lasting impression in the minds of viewers. The lessons from the commercial are numerous. To stand out from the competition, businesses should focus on creativity, inclusivity, simplicity, humor, and making an emotional connection with their customers. As a result, they can establish brand loyalty, customer trust, and drive sales. The Volkswagen Sheep Commercial will remain an iconic piece of advertising for years to come.

In Conclusion: The Volkswagen Sheep Commercial Is A Classic Example Of Memorable Advertising

The lasting impact:

The Volkswagen Sheep Commercial has been hailed as a timeless classic and one of the greatest advertisements of all time. Even after decades, the commercial continues to generate conversations and interest among viewers. The commercial perfectly captures the essence of Volkswagen’s brand identity by leveraging the brand’s quirky and fun spirit.

The commercial was created in 1975 by the advertising agency, DDB and directed by British filmmaker, David Lodge. It was featured in Volkswagen’s Beetle advertising campaign in the United Kingdom during the mid-1970s. The commercial presents a story of a group of sheep that suddenly acquire the ability to drive a Volkswagen Beetle car. The sheep race around the hillsides in the car to the iconic tune of ‘The Third Man’ by Anton Karas. The commercial ends with the tagline, “If man can make a car that can be driven by a sheep, then man can do anything.”

The importance of storytelling:

The Volkswagen Sheep Commercial’s greatness lies in its ability to tell stories. The commercial goes beyond the promotion of a car and taps into the viewer’s emotions. By using a classic narrative structure, the commercial stirs emotions in viewers and resonates with them on a deeper level. The commercial’s emotional impact is further enhanced by the use of visual metaphors, such as the car’s silhouette standing out against the natural backdrop of the hills.

The commercial’s unique approach has had a lasting impact on the advertising industry. The commercial has inspired countless advertisements that use storytelling to engage and connect with audiences. The commercial also highlights the importance of understanding a brand’s identity and bringing that identity to life through advertising campaigns.

The legacy:

The Volkswagen Sheep Commercial has had a profound impact on the advertising industry and has become a benchmark for outstanding and memorable advertising. The commercial’s success has spurred countless imitators and influenced the advertising industry’s approach to storytelling.

The commercial’s legacy can be seen in Volkswagen’s advertising campaigns today. The brand continues to embrace quirkiness and a fun and lighthearted spirit in its advertising. Volkswagen credits its unique approach to advertising to the Volkswagen Sheep Commercial and other iconic campaigns that followed.

The Volkswagen Sheep Commercial remains a popular subject of discussion and analysis among advertising experts and enthusiasts. Its creative execution and timeless appeal make it a cultural touchstone. The commercial is undoubtedly one of the most successful advertising campaigns ever created, and its legacy is sure to live on for years to come.

Thanks for Reading!

We hope you enjoyed learning about the Volkswagen Sheep Commercial and why it’s got everyone talking! Whether you were drawn in by the adorable sheep or the catchy jingle, this advertisement has certainly made an impact. Don’t forget to share your thoughts with us in the comments below!

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